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Telecom Messaging System Case Study

Industry

Telecom Service Management, Non-profit

Technology

ASP.NET, C#, SQL Server

About Our Client

Our client is an organization seeking modern  Telecommunication and customer management solutions to engage better with employees and customers, manage large contact databases, and streamline sales and operational workflows.

Challenge

  • Inefficient communication with customers and employees due to limited reach and delayed responses.
  • Difficulty managing large contact lists and tracking campaign effectiveness.
  • Lack of centralized system for managing sales processes, customer interactions, and follow-ups.
  • Limited visibility into communication and CRM performance, affecting decision-making.

Solution

e-strats implemented two integrated solutions:

  1. Txtfo – SMS Messaging Platform
    A web-based, cost-effective application enabling bulk SMS and two-way communication. Key capabilities:
  • Bulk message sending and quick campaign creation
  • Campaign response tracking and responder communication
  • Scheduling messages, managing address books, and importing contacts
  • Poll creation, SMS delivery tracking, and affiliate program support
  • Dashboards with graphic charts and maps
  1. e-strats CRM Solution
    A Customer Relationship Management system designed for small to large businesses to manage sales and customer data efficiently. Key features:
  • Contact, opportunity, and product management
  • Campaign and newsletter tracking
  • Ticketing, reporting, calendar, and task management
  • Email integration within the platform for seamless communication
  • Admin controls for user management and workflow customization

Results

  • Enhanced communication with employees and customers via instant, two-way messaging
  • Centralized management of campaigns, contacts, and sales activities
  • Improved operational efficiency through automation and real-time reporting
  • Better decision-making with dashboards, charts, and analytical insights
  • Streamlined scheduling and task management for improved workflow and accountability

 

Tools & Technologies

  • Platforms: Txtfo SMS Messaging, e-strats CRM
  • Technologies: ASP.Net 2.0, VB.Net, C#, XML, Crystal Reports, SQL Server 2005, AJAX 2.0
  • Core Features: Bulk messaging, two-way communication, campaign management, contact management, reporting, calendar & task management, email integration